You’re doing tonnes in your business, and can’t tell what’s working, or why it isn’t.

So together we find out, with proof, what’s load-bearing.

And then everything else becomes yours to choose

Jules Derevycka, web designer headshot. She is peaking out of the top of a roll neck jumper

You started this because of That Thing you make, do, or create. So we start with that >

(3 exercises over 5 days, free)

At the moment, every single thing is an obligation & they all have a requirement

The newsletter has to make sales. The Instagram has to bring in new people. The blog needs to drive traffic. Twenty things, all of them either not quite working, or needing so much of your effort.

Take what’s load-bearing from what you sell, assets you’ve made and things that you just do, and cut everything else. You’d still have clients, still get paid, and still have all the bits that you value, but none of the extras.

That’s your floor

Once we find that everything else is gloriously unessential.

You could keep your podcast, but it no longer has to bring in new people; it can be about making connections and collaborating.

Go on that residency, and develop that weird skill you want to go deeper on.

Focus on the ridiculously expensive project with no business case you’ve been telling yourself you couldn’t afford to want. 

Or simply keep the laptop shut and daydream.

see how this could work for you

We use evidence, which is already in your business & I’m here to help you find it.

As a thinking partner and co-creator, but not a coach.  So, none of this is about giving you permission to do less, or handing over a magic framework.
 
Instead, we go through what you’ve already done. Where the good clients came from. What the money followed. What happened the fortnight you went quiet and nothing fell over.
 
And we lay it all out on the table, untangle all the knots, and find your floor.
 

Hi, I’m Jules

One of my gloriously unessential things is the reason I do this at all.

So that in my retirement rocking chair, looking back at all of it, I’ll say without hesitation, yes. I’d choose that business all over again.

That’s what I want for you too.

Jules Derevycka - web designer based in Cornwall, headshot

How I got here

It starts with That Thing

That thing you make or do.  That thing that, if it vanished tomorrow, there’d be no business left to run.  Just you, wondering what you’d even call yourself.


But it’s also That Thing that gets buried under a to-do list, a content calendar, and twenty other things you talked yourself into needing.

By the end, you’ll know the one part of your business you’d protect if you had to lose the rest. (3 exercises over 5 days, free)