The work is the thing, not the business.

For founders & creatives who want to do as little business stuff as possible so you can get on with the work.

Jules Derevycka, web designer headshot. She is peaking out of the top of a roll neck jumper

But all the advice is about the business around it, and they’re shouting bigger, faster, more.

And not one of them has stopped to ask what a business that works would look like for you.

Instead, they’re selling you their framework, their magic solution.

So now you’re doing all of it, & every single piece of it is supposed to be earning

The newsletter has to convert. The Instagram has to grow. The blog nobody reads has to lead somewhere, eventually. Twenty things, all of them either not quite working, or needing so much of your effort.

Nothing gets to be play or to be free, because everything is supposed to pay.

So we find the floor. The smallest version of your business that still holds, the things genuinely carrying the weight. Proved, not guessed.

And then everything above the floor becomes optional.

Twenty obligations become three obligations and seventeen choices. The newsletter you write because you like writing it. The podcast for the two hundred people who love it. The morning you don’t open the laptop and you simply daydream.

We start by looking at what’s happening underneath the noise.

We start with what you’ve already built — what’s working, what you actually crave from this, what’s missing.

And then you’ll know: what you can finally stop doing, and what the next right thing is for you.

Before you make your next decisions

Here’s four and a half questions, to help you pause and check you’re about to fix the real problem, not just the loudest one, before it costs you another season. 

Send me the questions →

That thing you make, do, or create.

There are the things we think we should do, the shiny new things we get excited about, and the loud things. The ones that make us think they’re what needs fixing, when the real thing is below the surface.

Instead, let’s lay your business out on the table and work out, with proof, not guesswork, where you’re going, who you’re going there with, what you already have for each stage.  And what you don’t.

Then you can focus on the work and one day, in your rocking chair, looking back at all of it, you say without hesitation, yes. I’d choose this business all over again.

see how this could work for you

Hi, I’m Jules

I spent years working as a web designer and an online marketing geek.  And one day, one single thought floored me.  I felt like I was wearing someone else’s coat. I’d followed every well-lit path and every quiet little should, and I didn’t want to be where this was going. 

So I stopped, untangled the whole thing and built one that fits.  Truly mine, the right size, and the one I’d choose, full-throatedly, all over again.

Now I do for others the thing I wish someone had done for me. I make them stop and ask the question first before they hand over another year, another few grand, another season of themselves to a business they never actually decided they wanted. 

Nobody selling you a five-step system is going to ask it. They can’t afford to.
 

So the question’s yours now: what does working actually mean for you?

Jules Derevycka - web designer based in Cornwall, headshot

how I got here

Not sure where to start? That’s exactly what the four and a half questions are for.