Reshaping your business until it’s such a snug fit you’d never have it any other way.
for founders & creatives who love their work but the business around it feels heavy, confusing, or just plain unsupportive.
Because it’s so easy to have a bit of a wobble, especially when you’re working on your own.
Maybe you’ve had a slow month. Or you’ve got a crackin’ new idea, and you’re not sure it’ll sell. So you start thinking you need a bigger audience.
Maybe groupthink on Insta is making you feel like you’re missing out on what they’re all doing. So you take a look at Substack and think how lovely, that it’s so much deeper and more real than other social media. So off we go down a rabbit hole.
Imagine instead you paused first, so you could realise that what you were reaching for wasn’t a bigger audience at all. It was a business that nourished you. A way of connecting that was more genuine, more you.
That’s what we do here.
If you’re new, the easiest place to start is
This is where most of this gets thought through, week by week — over tea, with anyone who fancies a quieter way of running their business.
A weekly note, a place for figuring things out together, occasional swaps and quiet matchmaking, and an invitation to Moan at the Moon.
Every way we can work together is about getting that bird’s-eye view on your business.
01.
A Single Thing
The right one thing, properly sorted.
02.
The Whole Thing
Your business reshaped, so it fits you.
03.
Coming soon…
A smaller space for founders who want to do this work alongside others is coming soon.
Hi, I’m Jules
Your thinking partner and co-creator — because this is your business, your adventure, your life.
The visible problem is rarely the real one. That’s something of a motto around here. The other thing I say a lot: would you want to be doing this when you’re feeling behind, your inbox is full, but your patience isn’t?
More about tangled businesses, how they get that way, and what to do about it.
