You’re allowed to do less

For founders and creatives, who would rather be doing the work. The thing you make, do or create. 

But you’re stuck doing everything else too. And you can’t switch any of it off.

Not the quiet email list. Not the Instagram you’ve grown to resent. Not the blog nobody reads. Because what if that’s the one that’s quietly working?

Jules Derevycka, web designer headshot. She is peaking out of the top of a roll neck jumper

On top of all that

everyone’s shouting: start a podcast, build a signature offer, make an AI tool.

More decisions, more to learn, more to do.

But not one of them has ever stopped to ask what a business that works would look like for you.

They’re too busy selling you their framework, their funnel, their magic thing.

Which is why there are no packaged solutions here. 

Instead, we look at what’s happening underneath the noise. We start with what you’ve already built — what’s working, what you actually crave from this, what’s missing.

And then you’ll know: what you can finally stop doing, and what the next right thing is for you.

Before you make your next decisions

Here’s four and a half questions, to help you pause and check you’re about to fix the *real* problem, not just the loudest one, before it costs you another season. 

Send me the questions →

You’ll land in The Snug while you’re at it. Good company, a weekly note from me, nothing that wastes your Wednesday.

Jules Derevycka - web designer based in Cornwall, headshot

a wee bit more about me

Hi, I’m Jules

I spent years working as a web designer and an online marketing geek.  My clients were happy and everything had clicked into place, and it should have felt like winning.  But I felt like I was wearing someone else’s coat. I’d followed every well-lit path and every quiet little should, and somewhere in there I’d stopped asking the only question that mattered: did I actually want to be where this was going?

And I didn’t. The realisation floored me.
 
So I stopped, untangled the whole thing and built one that fits — mine, the right size — the one I’d choose, full-throatedly, all over again.
 
 
So now I do for others, the thing I wish someone had done for me. I make them stop and ask the question first before they hand over another year, another few grand, another season of themselves to a business they never actually decided they wanted.

So the question’s yours now: what does working actually mean for you?

Not sure where to start? That’s exactly what the four and a half questions are for.

Or if you’re curious about working together, The First Thing is where we’d begin. →