Are you tired of sending repetitive information and missing out on potential leads? I understand the challenges. That’s why I’m here to guide you through the process of transforming your website enquiry experience.
First, let’s start with a little website enquiry experience research.
Reflect on the questions you frequently receive and the information you find yourself repeatedly sending. This valuable insight will help you streamline your process and address common queries right off the bat.
To get you started, here’s some examples, I have seen recently
- do I need to start a new website from scratch
- what are your wait times or availability
- what are your prices (even if it is already on the website)
- when do you start selling tickets
- when can I reserve a spot for this event
What can be highlighted to showcase your knowledge and expertise?
If you have a blog it may be a couple of posts, or maybe you’ve done a case study. If you haven’t already asked for feedback, start collecting some testimonials. I always highlight one of my “technical” blog posts as a lot of my clients are worried about the technical setups of websites and I want to show that I have that knowledge in my toolbox so they don’t need to be worried any more.
At the end of this research you’ll have gathered together all the information, testimonials, blog posts which will make your website enquiry experience interesting and memorable.
Next, it’s time to create a remarkable journey for your potential clients.
Redirect them to a thank you page that sets expectations, directs them to important resources like your pricing page, and showcases your knowledge and expertise through blog articles or relevant sections on your website.
But that’s not all! Automate your communication by sending an immediate and personalised email to those who fill out your enquiry form. Make a lasting impression by providing key information, such as pricing details, attached PDFs, or links to your hidden testimonials page.
This is another opportunity to stand out and shine, just remember to tag these leads in your email marketing service to ensure you don’t send marketing emails to them as they haven’t given you permission.
From there, the sky’s the limit! Nurture your leads into clients with personalised responses and exceptional follow-ups. 💫🚀
See a website enquiry experience in action
Just fill in the enquiry form on my contact page or ask for the Services, packages & pricing Guide in the footer (you won’t be added to a mailing list) and see the journey my “warm” potential clients go through. Or sign up to one of my freebies here and you’ll go through the journey my potential clients go through when they are at the “awareness” stage of their journey.
Today I have been listening to Hard Sun by Eddie Vedder