Homepage guide: boost your visitor engagement step-by-step

Your homepage is the star of the show!

It’s the red carpet that welcomes your visitors and sets the tone for their entire experience. The reason why it is so important is because, for many people, it’s the very first page they see. And even if they come from somewhere else, a whopping third of them will head straight to your homepage next.

This means if you do only one thing to improve your website then it’s to revamp your homepage.

But that’s a lot of pressure – for your homepage, and for you!

It’s no wonder you may be feeling stressed about it all.  And with all the conflicting advice on how to design an engaging homepage, it can be overwhelming.


Maybe you lack clarity on how to structure your homepage in a way that guides visitors through their decision-making process.


Or you don’t know where to start when it comes to rewriting your copy, choosing images, and adjusting the layout.


And let’s not forget about SEO – you’ve worked hard to earn those rankings, and now you’re worried about compromising them.

The Homepage Guide is here to help you

( with all these things, and more.)

With this comprehensive guide and workbook, you’ll be able to work out what’s working and what needs to change on your homepage. It’ll help you identify your core messages and pain points, safely optimise your SEO, define your brand voice, and provide guidance on what to include. Plus, it’ll assist you in choosing and preparing captivating images and offer prompts and tips for crafting compelling copy for different sections.

And don’t worry about missing anything – the comprehensive checklist ensures that you’ve got everything covered. 

All so you can transform your website into a powerful tool that captivates visitors and drives them to explore all that you have to offer.

For an introductory price of £49

This is for you,
if you’ve got a website BUT

You know deep down that it has so much untapped potential. You’re itching to take it to the next level, but you’re feeling a bit lost on where to start.

Your website was created a few years ago, and let’s be honest, it’s starting to look a little outdated. It doesn’t reflect the amazing progress you’ve made with your brand or the exciting changes you’ve implemented.

You have a website, but you can’t help but feel like you’re not fully utilising it for marketing purposes. You know your online presence is valuable, but you’re struggling to figure out how to make it truly impactful.

It’s frustrating when you see visitors coming to your website, but they just don’t seem to take any action. You’re left wondering why they’re not converting and missing out on valuable opportunities.

No matter which scenario resonates with you, this guide is here to equip you with all the knowledge and tools necessary to transform your homepage into a true powerhouse that drives real results. 

A step-by-step guide to boost your visitor engagement 

So that you can create a narrative that resonates with your audience.


Research & planning – So that you help make informed decisions.


Your brand voice – Make sure that your homepage is tailored to your visitors’ ears.


Images – How to choose the right ones and how to prepare them so they look great on your website.


SEO – Giving guidance on how to minimalise any drop in search engine rankings


What to include – An analysis of different key sections so you can make informed decisions about your customers’ journey.


Writing your copy – Tips and prompts for each of the key sections.


A mega, comprehensive checklist – Making sure you don’t miss anything

BONUS – craft authentic website copy using ChatGPT

A quick guide

This takes you through three key stages from helping you to define your brand voice & message, to providing context and “training” chatGPT to be specific about you, your clients and your business.  It then provides my top tips for writing prompts so that you get the best responses for your website copy.

All for the introductory price of £49 >

You might be wondering…

How long does it take?

Going through Shy Magic itself will take about 60 minutes. I kept it short and sweet so you can dive straight into making those genuine connections. 

But let’s embrace transparency – this is a journey, some changes take time and will be a bit of trial and error as you discover what works best for you and your clients.

What if I am not shy, is it for me?

This is designed for business owners who identify as shy, introverted, or quiet. But if you are someone who struggles with self-promotion and wants to build authentic connections. Or want to enhance their marketing efforts without feeling salesy.   Or want to connect with clients on a deeper level, expand their audience through genuine relationships or build trust and rapport with their clients.  Then this course could help.

Shy Magic aims to shift that perspective by helping you focus on the strengths you possess as a shy or quiet person. I firmly believe that your quiet nature can be a powerful asset in building genuine connections and creating a thriving business.

Can this course truly help people who are shy, introverted, or quiet?

It is packed with practical tips and strategies and actional points to create real tangible results.  But let’s embrace transparency again – you also need to put the work in.

What if I am not satisfied with the course? Is there a refund policy?

Of course, you have a 30-day window to ask for your money back if you complete the course and don’t feel like you got £7 of value from it.

Is there any ongoing support or community available after completing the course?

ask questions, share insights, and connect with others on the journey of creating genuine connections.

I have a different question.

Great! Just drop me a line here >


Hi, I’m Jules

Let me tell you a story.

I’m all about making websites shine for my clients. But here’s the thing: not everyone has deep pockets for fancy marketing campaigns. So I started brainstorming ways to bring marketing smarts into the early stages of website planning. I wanted to find ways to make a big impact without breaking the bank. And all the best ideas went into a workbook for my clients

But here’s the best part: I realised that this approach shouldn’t be kept a secret. Everyone deserves to have an amazing online presence, no matter their budget. That’s why I’ve put together this guide.

It’s not just a bunch of strategies thrown together. It’s a testament to the power of creativity and resourcefulness. I’ve poured countless hours into refining these techniques so that you can build an incredible website that stands out from the crowd.

Are you ready?

Together we’ll create a homepage that leaves visitors itching to explore more of what you have to offer

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