You know your clients more than anyone else – which makes you the perfect person to make sure your website is working for them. You know their wants, needs, and desires as well as how knowledgeable they are and how much experience they have. This means you are the perfect person to pitch your website at their sweet spot.
There are a few simple questions to ask so that you can design a website that works for your clients – and for you. The bonus is that these answers will also give you some golden treasure for you to use when you are writing the text for your website.
What is the single most important thing visitors want from your site?
This question is one of the basic foundations of any website. It is all very well having a good-looking site, even better if it helps you with some admin and marketing. BUT if it doesn’t do what your visitors want then it will never do what you really need it to do.
There are some fundamental answers to this question like – easy navigation, simple to get in touch with you, and no jumping through hoops.
But what else do your visitors want? Is it to find new products, register for a course, join a mailing list, or view the promotion they’ve just seen on social media?
What are the desired outcomes your clients might have in mind?
Here are a few suggestions:
- find new products
- register for a course
- join a mailing list to get a fast quote
- a quick answer
- download a price list
List any concerns your clients might have when they are on your website.
Making sure your website works for your clients means focusing on their pain points.
Are they worried about:
- the quality
- how much experience you have
- the price
- how to cancel if they change their mind
- or what happens if something goes wrong?
Finally, make sure your website addresses these 3 things on your homepage.
Then your clients will know they are in the right place and that you are the right person for them.
Today I was listening to “what she said” by Deep Street Soul