Craft authentic website copy with ChatGPT


After a year of writing content using ChatGPT for my own business, I’m thrilled to share my invaluable insights with you about writing authentic website copy with ChatGPT.

This guide was originally created for my lovely Done in a Day clients to make the process quicker and more streamlined.  However, it has garnered immense interest from others eager to use ChatGPT for their own ventures, so I decided to make it available for everyone, for free.

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Writing authentic website copy with ChatGPT seems like the dream solution, especially in this digital age where businesses are constantly seeking innovative ways to streamline operations and engage their audience.

But before you dive in headfirst, creative business owners, let’s talk about the reality. While AI-powered copywriting tools indeed offer convenience and efficiency, they also present unique challenges that must be navigated carefully.

Writing authentic website copy with ChatGPT can be difficult.

The three main issues I have found are:

  1. Lack of Human Touch: ChatGPT generates text based on patterns it has learned from vast amounts of data. While it can mimic human language, it lacks the genuine understanding, emotion, and context that humans naturally bring to their writing. This can result in copy that feels mechanical or impersonal.
  2. Understanding Brand Voice: Every brand has its unique voice and tone that resonates with its audience. Teaching ChatGPT to mimic this voice accurately can be challenging, especially if the brand’s voice is nuanced or complex.
  3. Maintaining Consistency: Consistency is crucial for brand identity. ChatGPT might produce inconsistent or contradictory copy if not guided properly, leading to confusion among website visitors and diluting the brand’s message.

So, to maintain authenticity, engagement, and integrity in our messaging, we must confront these challenges head-on. The key lies in viewing ChatGPT as a tool that enhances our human creativity rather than overshadowing it.

This quick guide takes you through three stages from helping you to define your brand voice & message, to providing context and “training” chatGPT to be specific about you, your clients and your business.  It then provides my top tips for writing prompts so that you get the best responses for your website copy.

Take a sneak peek into the 1st stage of defining your brand voice, here >

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