Julie Andrews was wrong!
I know I’ve said it before, but she was —starting at the very beginning isn’t always the best place to start. As a creative thinker, I like to let inspiration percolate, allowing my ideas to simmer and evolve. But this time, with my latest offering, I took a leap of faith and skipped straight to the grand finale. I began by crafting a captivating sales page.
Now, I know what you’re thinking—why would I start with a sales page instead of the traditional approach? Well, let me tell you, it was a game-changer. This unconventional and counterintuitive move paid off in ways I couldn’t have imagined.
First just a quick note – I use the word offer and offering this could mean a service, a programme, a package or a course. Whatever it is you are selling.
Here are my reasons for why I’ll be doing this again!
1. Crystal Clear:
Writing any website copy forces us to crystalise our thoughts and ideas. It pushes us to distil the essence and communicate it with absolute clarity.
2. Laser Focus:
On a sales page we have to articulate the value, benefits, and unique selling points of our offer with precision. Cutting through any noise and capturing attention.
3. Aha! Moments:
Putting our thoughts into words gives us a deeper understanding of what we’re bringing to the table and how it will transform the lives of our incredible clients.
4. Creating a Roadmap:
When crafting a sales page, the goal is to guide your audience through a journey – from selling them the life they’ll have once they achieve what we’re offering, through how we’ll get them there step by step to wehy we are the best person to be doing this. So now we have created a clear roadmap, ensuring that every element aligns with the promise we’re making.
5. Testing:
It allows us to test the effectiveness of the sales copy before investing too much time and effort into creating the offer itself. Think of it as a litmus test for the messaging.
So have I tempted you to explore the unconventional side?
By starting with the sales page, we effectively outline what needs to be included in the offer. If you’re ready to break the mould and try something new, then let’s dive in together. I’m all in—are you?
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