A small room for founders and creatives who love the work, but find the business around it has become a slog.

A professional head shot of Jules Derevycka wearing a black polo neck dress and pulling a funny face

I’m Jules. I work with people a few years into something they care about, when the business has somehow grown up around the work and started getting in the way of it.

The Snug is where I do my thinking, and where a small group of people are figuring this stuff out alongside me. Because, running a business on your own is quiet enough already.

Some of what happens in The Snug:

  • A weekly note that lands in your inbox each Wednesday — things I notice about how founders make decisions, sometimes sparked by what people in The Snug have told me
  • A bit of figuring things out as we go along, sometimes together
  • Occasional swaps, introductions, and quiet matchmaking between people in The Snug
  • An invitation to Moan at the Moon — a quiet online gathering of founders and creatives working similar things out

Probably for you if you’d rather think clearly than think fast, and you suspect that the visible problem is rarely the real one. (That’s something of a motto around here.)

Probably not if you’re after quick wins, growth hacks, or someone to tell you what to do.

Jules x