the blog
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What your business data is already telling you
Here’s something that gets overlooked more than almost anything else in an independent business. You’ve been collecting evidence for years. Every email you’ve sent. Every page on your website. Every offer you’ve put out into the world. All of it has left a trail. Open rates, click rates, visitor numbers, sales figures, social insights. A…
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What to do with the old content you’ve already forgotten
You know that feeling when you put on a coat you haven’t worn since last winter and find a tenner in the pocket? That feeling of being lucky — even though it was always your tenner. You earned it. You just forgot it was there. Well. You’ve got loads of those in your business. You…
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4. Pulling the wrong thread
Running a business makes us acutely aware of problems. It’s literally part of our job — understanding how what we do solves problems for our clients, and fixing things for them when they go wrong. So when something breaks in our own business, jumping straight into action mode is completely natural. We’re also short on…
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3. Before you press send — try this
In my last post, I talked about how adjusting just one thing… …an offer, a service, a package, can create a ripple of knock-on effects you weren’t expecting. But I’m not one to leave you hanging. So here’s my favourite thing, right now, for keeping your messaging and content on track. And it’s genuinely simple.…
A small room for founders and creatives who love the work, but find the business around it has become a slog.
A weekly note, a place for figuring things out together, occasional swaps and quiet matchmaking, and an invitation to Moan at the Moon.
