the blog

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2. The knock-on effect of changing just one thing
Most people, when something isn’t working, change the thing that isn’t working. Which is completely logical, and also how one tangle quietly becomes three. Because nothing in a business exists on its own (we’re back to the jumper again), pull one thread and the tension shifts. Sometimes, it’s somewhere obvious. But sometimes it’s somewhere you…
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1. How good businesses quietly become tangled
It happens because you made good decisions. Lots of them. At different times, under different pressures, with different information. Each one is completely sensible in the moment. Each one solved the problem that was loudest that week. The trouble is, a business isn’t a collection of isolated decisions. It’s more like a knitted jumper, and…

A small room for founders and creatives who love the work, but find the business around it has become a slog.
A weekly note, a place for figuring things out together, occasional swaps and quiet matchmaking, and an invitation to Moan at the Moon.





