You know when you’re scrolling Instagram, and you see your neighbourhood restaurant has a new menu, and everything looks delicious.
You start thinking about messaging your local best mate. But you stop yourself — work next month is a bit low.
So instead, you write a quick Insta post, hoping it might bring a few people in. Or you wonder if it’s time to set up that email thing.
When what you want is simple. To do the work you started all of this for. And for the business to quietly do its job in the background.
And then, you want to take Wednesday afternoon off. Go for lunch, order the lobster*, split a bottle of wine and catch up with your mate.
That tension, between the work you love and the business that’s meant to support it, is exactly where I work. It’s why Gently Created exists.
So that both you and I get to order the lobster.
*Other delicious and decadent dishes are available on your menu.
All of what I do is the same work, really — the bird’s-eye view, applied at different scales.
A little about me
01.
Hi, I’m Jules
I moved to Cornwall on my own, not knowing a soul, over six years ago, and I still congratulate myself every week. Often out loud, when I’m gazing at the sea or a harbour — even if I am on my own.
That was also when I went all-in on starting this business. Turns out, not a coincidence. The same things that got me to Falmouth are what got me to set up Gently Created.
Though it’s all a bit messier than a tidy origin story. Each thing taught me something I only properly understood years later, when something else made it land
My early career in theatre taught me, somewhat ironically, not to become someone else. I didn’t actually learn it until years later, when I set up my first business — an ecommerce shop selling beautiful things from designer-makers — and hid behind the brand the whole time. Never being me. It made it so much harder than it needed to be.
When I worked in finance, I thought I’d be getting my geek on — I do love a spreadsheet (I even have socks stating as much; they were a present). What actually mattered to my clients was that I was a human who could empathise. Asking how they felt about something, and adapting from there.
Web design taught me that the visible problem is rarely the real one. Usually just the symptom. Though honestly, I’d been clocking that for years before — back when I worked with people with additional support needs, where the thing on the surface was almost never the thing that mattered.
02.
A few human details
I think best over tea. Which is why you’ll find lots of #brewwithaview here and on social media. Two of the joys of Cornwall are the views and the tasty cafes – which is where you’ll often find me, trusty notepad by my side.
Because, despite being a geek, I love an analogue life. In fact, because I’m quite shy, I find life online really tricky.
I make a playlist for every project. It’s not a quirk — it’s methodology.
The photographs of me on this site are taken by my sister, who is a brilliant photographer and occasional lobster accomplice.
The door’s open
Come on in. The Snug is where most of this gets thought through, week by week — over tea, with anyone who fancies a quieter way of working things out.
A weekly note, a place for figuring things out together, occasional swaps and quiet matchmaking, and an invitation to Moan at the Moon.
