You don’t need a new website. I know, because I used to build them.

I’ve watched founders I care about get within a click of spending two grand on one. The old site “wasn’t converting,” so obviously the site was the problem.


But it wasn’t.


The offer underneath it was vague. Or it was talking to the wrong person. Or the leak was somewhere else entirely, and nobody had bothered to look.

So, First Things First, let’s find your leaks.

We lay your whole business on the table — the offers, the people, the journey you think they’re on, the thing you make, or do, that you’d do for free. And we work out which bits aren’t working.

With proof. Not vibes.

We meet live. I ask you questions you’ve been dodging, and you go away with recordings and something to do. You come back, and we look at what you found.

Six weeks of that, and you walk out with your own almanac. The map of your business, in your handwriting, that tells you what’s worth doing next season and what you can stop.

Because, you are almost certainly doing too much. Not badly. Just too much, in too many directions, for too many people who were never yours.

One right decision is a nice day. A system that makes every decision obvious is a different life.

Stop spreading yourself like too little butter over too much toast.

Doors open in October.

£350. Founder price for this first cohort. The next set runs in October; put your name down, and you’ll be first to know the dates.

Six weeks so you can do more of the work you love and much, much less of everything else.


Not for you? Here’s everything else I do >.