You know that feeling when you put on a coat you haven’t worn since last winter and find a tenner in the pocket?
That feeling of being lucky — even though it was always your tenner. You earned it. You just forgot it was there.
Well. You’ve got loads of those in your business.
You just need to know where to look.
BLOG SERIES:
Hidden Assets
OLD CONTENT
READ TIME
2 mins
Let’s start with the obvious one — old content
We’re talking about something you wrote or created. Maybe you got swept up in the digital download craze during the pandemic and thought it was the start of your passive income stream. Or emails you sent that got brilliant responses. Half-finished blog posts. That video your niece made for you when she was trying to get into content creation.
Dig it all out and put it somewhere really obvious.
I have a folder on my desktop called “good stuff, don’t forget again.” I really do take a Ronseal approach to naming things.
Once you start this process, you’ll keep remembering more and more — usually when you’re in the shower or walking somewhere very much not near your desk. So make the folder now, before you find the things. Because you will find them, and you’ll want somewhere to put them.
Now. Sometimes what you find isn’t as good as finding a tenner. It’s better.
I once found a nearly finished nurture sequence I’d completely forgotten about. It’s now working hard for me rather than languishing on my hard drive. That’s not a tenner. That’s considerably more.
And it’s not just things you’ve never used. It can be good things you can use again. It might need a light reframe or a quick rewrite — but put it in the folder anyway. Because not starting from scratch is one of the quietest time savings there is.
If the idea of trawling through old files and emails feels exhausting (especially because you’re not really sure what you’re looking for), or if you know you’ve got some crackin’ stuff but you’re unsure what to do with it all, then check out Forgotten Things >
Why this matters more than it sounds
Your time, energy and care are genuinely valuable. Not in a motivational poster way. In a very practical, finite, this-is-your-actual-resource way.
So before you commission something new, write something from scratch, or spend a weekend creating content — check the folder first.
The answer you need might already be in your business.
It usually is.
