threads
the tangled business series

You know the feeling. You sit down to do one thing, and three other questions come up.
That’s what a tangled business looks like. Most good ones get there eventually.
This series takes you from recognising what’s tangled, to understanding why it happened, to knowing how to stop it building up again, and how to diagnose exactly where to start.
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1. How good businesses quietly become tangled
It doesn’t happen overnight. But it doesn’t take much either. Just a series of small decisions — each one…
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2. The knock-on effect of changing just one thing
Most people, when something isn’t working, change the thing that isn’t working. Which is completely logical. And also how…
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3. Before you press send — try this
In my last post, I talked about how adjusting just one thing… …an offer, a service, a package, can…
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4. Pulling the wrong thread
Running a business makes us acutely aware of problems. It’s literally part of our job — understanding how what…

A quick hello
Hi, I’m Jules.
My job is to find where things are knotted, snagging or actually broken — before we do anything else.
I come at this from an unusual direction. If you’re curious about that, the about page is a good place to start >



