story-driven & marketing-powered

web design for indie businesses, creatives, & just all-around nice people

You want visitors who land on your site and think “YES, this person gets it!” instead of clicking away confused. You want to share your website link with genuine pride, not that familiar cringe of “please don’t judge me by my website.”

It’s time for strategy with soul

You’re not getting a website—you’re getting a story-sharing, marketing machine

Anyone can list your services and stick them in a template. But that’s not what turns visitors into “YES, this person gets it!” customers. Instead, I dig into the stuff that actually matters:

  • What makes you brilliantly different from everyone else in your field
  • Why you started this work and what drives you (spoiler: it’s usually way more compelling than your qualifications)
  • The specific problems that keep your ideal clients up at night, not just demographics

Because when your website tells THAT story properly, people arrive already convinced you’re the right person for them.

Here’s how we make that happen

01.

Story-driven design

When your website tells your story properly, potential clients think “finally, someone who gets it” instead of “meh, another [insert your industry here].” They arrive already sold on your approach because they’ve connected with your why. No more explaining yourself from scratch on every sales call—your website does the heavy lifting before you even meet.

Want to see this in action? Browse recent projects

02.

Marketing powered strategy

Every element earns its place.

  • Your contact form asks the right questions to qualify leads.
  • Your testimonials address the exact objections you hear on sales calls.
  • Your service pages guide people toward what they actually need (and away from what they don’t).

It’s like having a brilliant salesperson working 24/7, except they never call in sick or ask for a raise. Your differentiators aren’t just bullet points—they’re the golden threads that turn casual browsers into “yes, this person totally gets me” customers.

Built for where you are now & where you’re boldly going next

01.

For the person just getting their online presence properly sorted

Perfect if you want to be hands-on but avoid the tech headaches—you get proven templates, expert guidance, and a launch so smooth it’ll make you wonder why you waited so long.

  • 5–7 essential pages that actually serve a purpose
  • Customised proven design framework
  • Image sourcing and preparation guidance
  • Content templates that make writing less painful
  • SEO foundations setup so Google can actually find you
  • Newsletter signup integration that works
  • Complete technical setup (all the boring but crucial stuff)
  • 1-hour training session so you’re confident
  • 14 days of support for those inevitable “wait, how do I…?” moments

Live in 3–4 weeks

Optional add-on: website content strategy service – (£595) >

Doesn’t include external costs such as hosting and domains

STARTS AT

£795

02.

For the established business or those ready to properly level up

Advanced content strategy and expert guidance on messaging and structure—a polished, high-converting site that reflects your expertise.

  • 10 fully built pages that work together beautifully
  • Customised design framework that reflects your personality
  • Professional image sourcing (10–15 images that don’t scream “stock photo”)
  • Blog migration/setup for your brilliant thoughts
  • Website Content Strategy Service (so your words actually work for you)
  • Advanced keyword research & competitor analysis
  • SEO strategy & optimisation that actually moves the needle
  • Lead magnet setup to capture those interested visitors
  • Social media integration that makes sense
  • Complete technical setup (seriously, everything)
  • 2 x 1-hour training sessions
  • 30 days of support because good relationships don’t end at launch

Live in 5–6 weeks

Optional add-on: custom homepage design (£597)

Doesn’t include external costs such as hosting and domains

STARTS AT

£1,997

03.

For the business aiming for high market authority

The complete digital ecosystem—custom design that demands attention, email sequences that nurture leads 24/7, and content strategy that positions you as the go-to expert. Way beyond just a website upgrade.

  • 15-page migration/build for comprehensive coverage
  • Custom homepage design that stops scrollers in their tracks
  • Semi-custom layouts throughout
  • Professional image strategy (15–20 images + custom graphics)
  • Website Content Strategy Service (so your words actually work for you)
  • Advanced keyword research & comprehensive SEO strategy
  • Blog migration/setup for thought leadership
  • Email automation (welcome & nurture sequences that convert)
  • Social media integration & automation
  • Advanced analytics & tracking (know what’s working)
  • Complete technical setup
  • 2 x 1-hour training + 1 strategy call
  • 90 days of support + 3 months of check-ins

Live in 8–12 weeks

Need professional copywriting too? I know the best wordsmiths in the business and can connect you with the perfect match.

Doesn’t include external costs such as hosting and domains

STARTS AT

£3,497

04.

Website in a day

Everything you need to launch professionally in 24 hours—perfect for events, partnerships, those “oh god, I need a website by Friday” moments, or if you just want this ticked off your list so you can focus on the fun stuff.

Learn more
05.

Cornwall business special

Special rates for Cornish businesses who understand our beautiful, slightly mad corner of the world—because local deserves local.

See the offer

Want to add some whistles & bells?

Sometimes your business needs that extra something to really make it sing. Here are the most popular extras I can weave into any package

  • E-commerce setup – Sell your products or services online with style
  • Course and membership platforms – Share your expertise and create recurring revenue
  • Content Strategy Service – Get the words that actually convert (available for Starter too)
  • Custom homepage design – Stand out with a completely bespoke front door
  • Marketing funnels & email automations – Guide visitors from curious browsers to paying customers with sequences, campaigns, and touch points
  • Advanced integrations – CRM, booking systems, email marketing tools that play nicely together
  • Ongoing maintenance packages – Because websites need love after launch

A process as smooth as butter on warm toast

The “tell me everything” conversation

No sales pressure, just me asking nosy questions about what makes you tick and what keeps your ideal clients up at 2am. I’m looking for those golden moments when you light up talking about your work.

Story archaeology session

Armed with tea and curiosity, we dig for your secret sauce—that thing you do that you think is “normal” but makes clients choose you over everyone else. This is where the magic happens.

Customer journey mapping

We plot the path from “who are these people?” to “take my money.” Not sleazy sales tactics—just understanding how your people like to make decisions and removing the friction.

Design + content collaboration

While I’m crafting the visual experience, you’re working on content (with my proven templates and guidance). Regular check-ins keep us aligned and moving forward smoothly.

The “crikey, [insert your own exclamation here]” moment

Launch day when your business goes live and you see yourself properly represented online for the first time. Technical bits handled, happy dance encouraged.

Confident website owner status

Training that actually sticks, cheat sheets you’ll use, and ongoing support. You’ll understand how it all works—no more mystery bills or tech panic.

Jules is a great, sympathetic designer who is knowledgeable and kind.

ELLEN

Author