Web design for founders who don’t know what they want their website to do.

But do know that the current one isn’t doing it.

This is for people who sell their expertise, knowledge or skills.

Because you’ve probably had a site for years.

Which looks fine (ish), and says roughly what you do. But it’s never been much more than a portfolio, just information, or often an explanation.

“Before I found Jules, I had worked with three different website companies who didn’t really listen to what I wanted or the way I wanted my website to work. Jules is totally different – it was such a refreshing change to work with someone who actually listened.”

KATE – Pilates Studio Founder

We start with what you’ve already got

Before we design anything, we dig into your business, your work, and your audience.

What you already have, what you’ve tried, what worked and what didn’t.

From there, we’ll know what you need. With proof, not guesswork.

If your current site is great at attracting new visitors, we use that as a starting point and build the new one to nurture and convert them.

If your social media has lovely engagement, we find the right way to bring that home to your website.

If people only ever buy after a conversation with you, we build a site that gets them into that conversation faster, and use video and your own voice so you’re in the room with them without having to be on a call.

There’s no proposal from me, and I’ll never ask you to write a brief.

Instead, there’ll be a lot of questions, some guidance, some homework, and several virtual cups of tea.

What the discovery gives us

Everything else grows out of it.

  • You’ll get clear on how you want visitors to feel, which shapes the look and tone of the new site.
  • We’ll see what your audience needs to know, and when, and how they actually make their buying decision. This tells us what content is needed and where.
  • And once we can see the journey you’re guiding people on, we’ll know exactly what needs to be built.

“What I loved most was the time to think about my business, what it can offer, what it means to me and what we have achieved over the years. I hadn’t thought this would be part of the process and I found it incredibly affirming and uplifting.”

KAREN – HERITAGE FOUNDER

Jules Derevycka, web designer headshot. She is peaking out of the top of a roll neck jumper

I’m Jules

Your thinking partner and co-creator

I’m here to guide, to spar, and to spark.

“Jules was part of my team, really interested and engaged in my project. We were working on a collaboration, rather than just paying someone to do a task for a fee.”

FIONA – MUSICIAN

Then we build the site together, and I mean together: by the end you’ll know how it works and why it’s built the way it is, so it stays yours long after I’ve gone.

” I was concerned about my lack of tech knowledge – that Jules would use terms I don’t know and I’d be embarrassed to say. This worry didn’t come true. Jules has a great knack for explaining a term or bit of kit without it feeling in any way patronising.”

A process as smooth as butter on warm toast

I’ve been a web designer for a long time, and I’ve watched projects like this grow into mountains. So we work to a timeline, and the timeline is what gets your site finished and live rather than sitting at 80% for a year.


Eight weeks.

  • 3 of discovery
  • 2 of content (design, images and copy)
  • 2 of building
  • and 1 week of contingency, because life.

What you get

Deliverables: seven pages and your email marketing connected. Usually that’s Home, About, Services, a sales page, Contact, a thank-you page and a marketing page; a lead magnet sign-up, or the page you send people to from Instagram.

If the discovery shows you need more than that, we finish the foundations first, then schedule the rest when your budget and our calendars allow. And if you want bells and whistles: e-commerce, memberships, that sort of thing — I do those too. Just say.

Live sessions: We meet every week for an hour or two. Sometimes these sessions are where we untangle things and spark ideas off each other. Sometimes they are co-working sessions, where we both have our tasks but are on hand when we need each other.

Founder price: £2,000

Let’s talk about your site

Questions people ask

No. That’s rather the point.

Usually, in about 1 month’s time. I only take on a small number of 1-to-1 website projects at a time, so each one gets finished properly. Get in touch, and I’ll tell you the next available start date.

It’s a proper co-creation so you would need to be available for about 4 hours a week, over the to months.

Weeks four and five are for exactly that. We’ll work out what’s needed and I’ll help you get it written and sourced. You won’t be left staring at a blank page.

WordPress, using a premium template as the base. Yes, you can update it yourself. You are part of the building of it, so you get hands-on experience, and you’ll never feel daft for asking twice. It’s also easy to hand to someone else if you ever want to, so you’re not held hostage by me.

Via bank transfer in 3-instalments: a third as a deposit, a third at the end of week 4 and the final third in the 8th week.

I’m not VAT registered so yes.

Then don’t stretch for it. There are two other ways in: a single thing, if there’s one specific job that would make the biggest difference to your current site, or First Things First, the six-week programme that starts in October and sorts out the thinking before you spend anything on a build. >

Sometimes. Get in touch and we’ll have an honest look.

Cornwall. I work with people everywhere, but if you’re nearby, one of those cups of tea can be real.

Ready when you are

You don’t need to know what you want. You don’t need a brief, a budget spreadsheet or a Pinterest board. You just need to be fairly sure your current site isn’t doing it, and fairly fed up with not knowing why.

Let’s have that “everything” conversation.


No pitch, no pressure; I’ll ask a lot of questions, you’ll answer the ones you can, and by the end we’ll both know whether this is the right next thing for you. If it isn’t, I’ll say so, and probably point you somewhere better.

Jules x