the blog
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What your business data is already telling you
Here’s something that gets overlooked more than almost anything else in an independent business. You’ve been collecting evidence for years. Every email you’ve sent. Every page on your website. Every offer you’ve put out into the world. All of it has left a trail. Open rates, click rates, visitor numbers, sales figures, social insights. A…
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What to do with the old content you’ve already forgotten
You know that feeling when you put on a coat you haven’t worn since last winter and find a tenner in the pocket? That feeling of being lucky — even though it was always your tenner. You earned it. You just forgot it was there. Well. You’ve got loads of those in your business. You…
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4. Where did the thread actually break?
Running a business makes us acutely aware of problems. So when something breaks, jumping straight into fix-it mode is completely natural. We’re also short on time; the quicker it’s dealt with, the better. But the obvious problem isn’t always where the thread broke, which means we can just be making even more problems for ourselves.…
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3. Before you press send — try this
In the last post, I talked about how adjusting just one thing can create a ripple of knock-on effects you weren’t expecting. This is the simple thing that stops it from happening, one piece of content at a time. You need something to talk to. A mug, a plant, a cuddly toy, an ornament, a…
A small room for founders and creatives who love the work, but find the business around it has become a slog.
A weekly note, a place for figuring things out together, occasional swaps and quiet matchmaking, and an invitation to Moan at the Moon.
