the blog

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4. Pulling the wrong thread
Running a business makes us acutely aware of problems. It’s literally part of our job — understanding how
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3. Before you press send — try this
In my last post, I talked about how adjusting just one thing… …an offer, a service, a package,
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2. The knock-on effect of changing just one thing
Most people, when something isn’t working, change the thing that isn’t working. Which is completely logical. And also
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1. How good businesses quietly become tangled
It doesn’t happen overnight. But it doesn’t take much either. Just a series of small decisions — each
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